Market Entry Proposal 4 Essay Example | Topics and Well Written Essays - 2750 words

Market Entry Proposal 4 - Essay Example This essay stresses that Brazil’s income distribution is quite uneven wherein the wealthiest income groups cover almost half the GDP and most of these groups live in states of Sao Paulo and Rio De Janeiro. It has been viewed that almost all the manufacturing industries are located in Sao Paulo and there is a huge inequality of income between the lower class and upper class of people in the nation. Moreover, the crime rate in the country has been continuously increasing which poses a major threat to smartphone industry. On the other hand, demand for smartphones in Brazil has increased and the Brazilian population are inclined towards information society. This paper makes a conclusion that joint venture mode of strategy is the best approach that can be used by Xiaomi so as to enter into the Brazilian market. Therefore, it has been proposed that Telefonica must be opted by Xiaomi to joint venture with which would help it in successfully penetrating the market of Brazil. Thus, Xiaomi in order to implement joint venture effectively must follow a step by step process so as to meet its strategic objective of global market presence. .). Firstly, the desired goals and objectives must be decided by Xiaomi that would help it in deriving the desired outcomes as well. The second step for implementing joint venture is that the Brazilian market must be appropriately analysed which would help it in deriving the market potential and customer purchasing trends in Brazil.