Business Strategy in Kellogg Company Term Paper

Business Strategy in Kellogg Company - Term Paper ExampleThe main external environment that necessitates firms to develop strategies include the world-wide environment which entails demographic, economic, political/legal, socio-cultural, technological, global and somatogenic trends, the interplay of the industry environment that often impact on the consanguinity between its customers and suppliers and competitors environment and analysis (Ireland, Hoskisson, & Hitt, 200859). Business strategy is a severalize plan of action for companies aft(prenominal) the assessment of the above market factors and business environment and is often aimed at positioning the company, influencing the market symmetricalness and exploiting changes in the industry. This paper examines business strategies that confine been employed by Kellogg Company and the reasons why such strategies have proved to be successful to the firm. Kellogg Company Business Strategy Kellogg Company is the leading buildr o f caryopsis and convenience foods such as cookies, toaster pastries, cereal bars, fruits snacks, frozen watts, and veggie foods in the world. Kellogg Company manufactures its products in more than seventeen countries and markets them across the world (Kellogg Company, 2012). The core reason for the establishment of Kellogg Company was for the Company to produce high quality, nutritious and great tasting food. The company has made tremendous return and this can be evidenced by its ever-expanding market share and increased profits. The success can be attributed to the existence of key business strategies that ensures the growth of Kellogg Company amidst increased competition and entry of other players and dynamics of the market. Key basis Kellogg Vision To be the food company of choice Mission statement To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities. Objectives Encourage and support of a mong both sectors of the population Use of resources to run and sponsor community programmes for its consumers and public Increase the association between Kellogg and physical activity Use the cereal packs to communicate the balance message to consumers Introduce food labeling that would enable consumers to get to decisions about the right balance of food Goals Remain consumer centric Product innovation Priority to gain Continuous efficiency improvements Core Competence Baking The Vision and Mission Statements Business strategies of firms can be evaluated based on the design and definition of their quite a little and missionary station statements. This is because of the crucial role that vision and mission statement play in current business environment as they convey the aspirations of the organizations. Kellogg Company has utilize this concept and has formulated a vision and mission statements that focuses on sustainable growth of the company, social responsibility, its stake holders (people) and its brands. Whereas the vision statement of Kellogg Co